Will Work For Jericho, Will CBS?
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On May 19th the blog Your Entertainment Now trumpeted “The Save Jericho Campaign Gets Positive Response from CBS”. That post received 143 comments from Jericho Fans Saying that “positive” was not good enough. Three weeks later Newsvine.com was calling Jericho saved.
The Campaign to save the CBS television program “Jericho” was an unprecedented social networking success. The people spoke. The Network Listened and Jericho flourished, Right?
Wrong. Despite Fan and Professional suggestions for promotion of the show and initial Ad attention by the network Jericho has been all but abandoned by CBS in the important lead up to its truncated second season.
It is almost impossible to look at the history of this show and deduce that it has been handled anything but badly from the very beginning. Of late CBS has exhibited more poor decision making by placing the summer re-runs on a Friday night where they were almost certain to be preempted by pre-season football. These re-runs were supposed to introduce a whole new audience to the serial drama and the fans told their families, friends and whomever would listen to watch creating a troubling scenario. Let’s examine the summer rerun season through the posts of members of the CBS Jericho Message Board.
On June 19th Debby from SC was very excited because she just saw a new commercial for Jericho.
SusanDavis inquired whether Direct TV Viewers had Problems watching Jericho tonight? (7-20)
Everyone was encouraged by a message from Nina Tassler. (7-26)
Blackjack 511 posted 0803 Show Prempted (8-3)
Azlady said I am concerned. (8-3)
SaveJake brought news of an article which was HOT OFF THE PRESS. (8-5)
Sweat629 asked what would you do If you were Nina Tassler (8-5)
Ky Storms Called on All viewers whose markets are being preempted for football (8-6)
Rubberpoultry created the image “Jericho Preempted by football”. (8-10)
Anamatopoeia wondered How are you promoting since we’re preempted now? (8-23)
Pamla777 said there is something I just don’t understand (9-1)
Somewhat exasperated Lovejohnston asked Do you want CBS to promote Jericho? (9-3)
In her first and only post to the CBS message board Wandacarroll wondered Where oh where are the commercials about Jericho? (9-9)
Jediwright pleaded Help me Jericho preempted by Ray this Friday (9-14) in Milwaukee area! (9-10)
The promotional campaign for the Jericho Season One DVD was no more reassuring for the fans than the summer re-runs. In fact the release day came and went with very little fanfare prompting Cinemablend.com to ask the Question “Did You Forget Jericho”.
The comments, I assure you, are well worth reading…
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